Friday, October 28, 2011

The Most Crowded Marketplace Of All - A guest post by Paul Andrew

Paul Andrew Founder of The Leadership Coach™

I have always pursued the ideal that if something is worth doing, it’s worth doing well.
As I’ve worked with leaders around the world, I have discovered that mindset is not only a more satisfying way to live but it’s also a hallmark of those who rise above their competition.
The most crowded marketplace of all is mediocrity.
Think of your own industry. How many leading companies or organisations are there that have clearly risen above the crowd? And by comparison, how many of the “mediocre masses” are there? The eagles have a different experience of this world than the pigeons.
So here are a few exits on the highway to mediocrity that you might consider if you long to escape the throng-
1. Do less.
Thin out how much you do… in order to do what you do with excellence. Hold three events not ten. Offer two services instead of seven. Creativity is as much about what you leave out as what you leave in. And often doing too many things is the enemy of doing the most important things with excellence. Often, but not always…
2. Do more.
At the risk of contradicting myself, sometimes the answer is to do more. Go beyond what others offer. Market research would have told Ford and Jobs that people just wanted faster horses and smaller phones. Instead they gave them something more, something they didn’t even know they needed until they experienced what “more” looked like in the automobile and the iPhone.
3. Do it differently.
There’s a wine shop in my neighbourhood that I like. They’re not the closest, the largest or the cheapest. But they do something their competitors don’t- they get out from behind the counter and talk about their wines. They make it fun and educational without making customers feel inferior. Remember that whether you’re selling a product or a service, you’re really selling an experience. So do it differently.
So if you’re ready for the air up there, scorn mediocrity and ask yourself, “How could we do less, do more or do it differently?”
Paul Andrew is Founder of The Leadership Coach™

He is a Keynote Speaker and Management Consultant based in New York

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